A stitch in time
Working at an international aid organization, the aftermath of the Haiti earthquake has been interesting to watch.
People are riveted by suffering. Months after the quake, people are still calling to donate for that specific purpose. I gently try to steer them to a general donation. "We've raised all the money we can responsibly spend in the next 5 years. At this point, donations are really more needed in other parts of the world." This is not what they want to hear.
Haiti got $1.55 billion in aid just now, largely because it was on the news. Darfur (remember Darfur?) is not on TV. Nor is Congo. Nor is Pakistan. Nor are millions of poor people around the world whose daily lives are a disaster.
I thought this was the most brilliant thing I've ever seen on aid: Prevent Disasters
I hear people say on the phone, "I saw how bad it was, and I wanted to do something." I'm glad that they're moved to help. But Haiti needed help long before the earthquake. It wouldn't have been so awful there if people had decent housing to begin with. People need help all over the globe, and they will need it tomorrow and the day after tomorrow. Not just when they're on the news.